About Us

Zubeida Diaries, a homegrown label was launched in 2021, honouring an age-old craft which believes chikankari is a piece of art. Our motto is to create clothing that prioritise comfort, style, sustainability but most important affordability. Each product is meticulously handcrafted with love in breathable cotton fabrics which can be worn casually as a day wear and for semi formal to formal occasions.

The brand is fully homegrown and its entire manufacturing process, whether it's procuring the material or the hand embroidery, is done by local artisans. We offer chikankari products with a modern twist and we work towards promoting the same.